Paprika Brand Assets

A baby brand with spice – bold, organic, and anything but pastel.

Paprika isn’t your typical baby brand and that’s exactly the point. They’re redefining the babywear space with rich jewel tones, organic textures, and a design-forward point of view that stands out from the sea of beige.

I came in to refine and expand their brand. We made subtle tweaks to the logo and color palette to sharpen the identity without losing its spirit. Then, I built out the supporting visuals:

→ Custom brand guidelines for clarity and consistency
→ Social media templates to keep things bold and on-brand
→ A pitch deck for retail and investor presentations
→ Hang tag designs to bring the brand to life in-hand