Maison H Jewels Brand Refresh

Maison H Jewels is a distinguished Dubai-based jewelry brand celebrated for its bespoke designs and celebrity clientele. The brand sought a refined yet artistic visual identity that balanced timeless luxury with contemporary appeal. The refresh needed to honor the brand's heritage while enhancing its presence in new markets.

The brand refresh incorporated Parisian-inspired elements, merging elegance with Maison H's signature molten gold aesthetic.

Key updates included:
- New Color Palette: A sophisticated combination of navy, soft cream, and warm gold tones to evoke opulence and refinement.
- Typography: Clean, French-inspired sans-serif fonts.
- Illustration & Iconography: An intricate illustration with classic Haussmannian style became a central motif, reinforcing the brand’s connection to artistry and heritage.
- New Brand Marks: A vintage-inspired postage stamp design and a wax seal emblem were introduced as creative assets, symbolizing the brand’s craftsmanship and “gold in motion” concept.
- Collateral Design: Packaging, stationery, and digital templates feature the new visual elements, ensuring consistency and enhancing the customer experience.