DNM GEN Visual Identity

Meet DNM GEN, a sustainable denim brand redefining the future of fashion. Inspired by their mission to upcycle forgotten denim, we created a vintage badge aesthetic with a touch of modern grit.

The custom patch – highlighted by the pop of orange – is more than just a variation of their logo; it’s a mark of craftsmanship and a bold commitment to sustainability.

Every detail is designed to tell their story.